LAUNCHING GIMMICKS

CHROME XP Documentation

A practical guide to planning 3D hologram, plasma ball, launch button, reveal box and integrated launching sequences.

What Is a Launching Gimmick?

A launching gimmick creates a planned visual or interactive moment for an opening, product launch, ceremony or reveal. The best system depends on the desired audience experience, stage layout and programme cue.

3D Hologram Guide

CHROME 3D hologram systems can display prepared visual content as a focal launching element. Placement, viewing direction, ambient light, content design and cue timing influence the result.

Hologram Content

Hologram visuals should be designed for the selected unit and intended viewing experience. Logo animation, countdowns, reveal sequences, template editing, AI animation and customised creative work may involve different preparation scopes.

Setup & Testing

The gimmick is installed and tested before the agreed execution time. Power, playback, orientation and cue readiness should be checked before the live programme.

Execution Window

Launching gimmicks are normally prepared around a defined programme window rather than treated as an all-day display unless the quotation states otherwise.

Launch Cue

Identify the exact cue that starts the gimmick, who calls it and what happens immediately before and after it. Clear cue ownership is especially important when music, lighting and effects are combined.

Gimmick Rehearsal

Rehearsal is useful when the launch involves VIP movement, speeches, countdowns, several technical departments or tightly synchronised effects.

Launch Music & Sound Effects

Purpose-built music, stingers, countdown audio or sound effects can strengthen a launching moment. Final audio should be approved and tested before execution.

Plasma Ball Guide

A plasma ball is a visual launching gimmick with supported configurable visual elements. It should be treated as a dedicated gimmick rather than as a replacement for a conventional LED or TV display.

Launch Button Guide

A launch button provides a physical interaction point for a VIP or representative. Depending on the production design, it can be integrated with visual, audio or programmed cues where technically supported.

Open & Rise Box

Open or rise-box gimmicks are suitable for physical reveals where an object, product or branding element needs to appear as part of a staged sequence. Dimensions and load requirements should be confirmed during planning.

Combining Gimmicks With Other Systems

A launch can combine a gimmick with LED content, lighting, music, smoke, cold pyro or confetti. The sequence should be designed as one coordinated cue rather than as separate unrelated effects.